![]() The thing we need to agree is good for our company, good for our customers, something that makes the world a slightly better place. And there is you, the audience, detectives of design crime, guardians of good sense, Draculas of deadlines, and captains of code.Īnd between us, there is this central idea. ![]() There is me, the presenter, the emotional designer consumed by this problem and the prettiness of it. Now when you really think about it, there are three fundamental parts to a presentation. Unfortunately, this year I can't show you too much of that, but I'm going to try and transmit to you the ten most important things I've learned about presenting design work in the next nine minutes or so. As a designer at Apple, I have to present design work all the time. And if we don't do that well, those ideas might die.Īll that hard work you did resigned to the depths of your hard drive. In any presentation, we have to take this big and complex topic and explain it precisely. I still find them daunting.Īnd today, a presentation about how to present design work at WWDC. Design is hard but design presentations are way harder. ![]()
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